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        多聞傳媒電話
           網站首頁 > 地鐵廣告 > 地鐵屏蔽門貼廣告 >
        地鐵廣告資源投放優勢和特點
        多聞傳媒 人氣:963 發布日期:2018-06-05
        地鐵包車廣告

        北京地鐵作為人們出行的重要交通工具,地鐵廣告也成為重要的戶外媒體資源之一。今天,多聞傳媒將對地鐵常見資源形式作一個介紹,以便更多有意投放地鐵的廣告主有一個清晰的了解。

        12封燈箱

        地鐵梯牌廣告

        12封燈箱位于地鐵進出站站廳和候車站臺路軌內側或中間,是地鐵廣告資源中最常見的媒體形式之一。12封燈箱的叫法最早起源于港鐵,是指12張對開報紙鋪開對接起來的大小的燈箱,另外還有4封燈箱、6封燈箱和24封燈箱等等,這些同12封燈箱一樣,都屬于燈箱廣告,只是尺寸大小不同,“封”可以理解為燈箱廣告的尺寸單位。

        媒體效果:色彩鮮艷,畫面明亮,視覺沖擊力強,面對受眾近距離展示,接觸時間長,閱讀時間充分,迫視性強;封閉式環境,干擾性小,廣告接受度高??梢源钆鋬蓧K或者三塊12封燈箱一起,連續發布,視覺不斷擴展強化,迫視性極強,增強效果連裝組合發布,這就是我們常說的兩連封或者三連封。

        超級燈箱

        超級燈箱也是一種燈箱廣告,它的尺寸相較于12封燈箱更大,一般位于站廳層,數量較少,僅在幾個主要站點分布,并且每個站點的數量不超過4個。

        媒體效果:超級燈箱相較于12封燈箱,寬度大了一倍,大尺寸的燈箱,畫面震撼,表現力強,品牌展示效果佳,傳播效果好,能有效提升關注度。

        在站廳的一面墻或者進出口通道處,利用12封燈箱和12封燈箱之間的空隙張貼品牌廣告,營造一個連貫的、巨大的畫面,整個品牌信息的畫面視覺沖擊力強。

        屏蔽門貼廣告

        屏蔽門位于候車的站臺區,在此大面積的玻璃門上,張貼的品牌廣告即為屏蔽門貼廣告,乘客等車時視覺必定會注意到此區域,迫視性強。

        拉手吊環廣告

        拉手吊環廣告在列車上的拉手上張貼品牌廣告,利用拉手獨特的形狀可以形成比較活潑的畫面形式,并且迫視性強,樣式新穎較有吸引力。

        品牌列車廣告(車門貼+車窗貼+車椅側貼+拉手)

        在列車內部車門、車窗、車椅側面、車內看板和拉上手張貼廣告,在車里面的多處位置展示品牌,構成一列傳遞品牌信息的列車,傳播形式新顏,效果立體豐富。

        全包車廣告(車門貼+車窗貼+車椅側貼+車頂貼+車內壁貼+車底貼+拉手+電子顯示屏)

        在列車內部車頂,車底,車內壁位置張貼品牌廣告,并輔助拉手廣告、電子顯示屏等各種形式展示品牌信息,形成了一個完整的品牌信息空間,畫面感立體而又豐富多彩,給人的視覺沖擊力強,并且受眾接觸的時間較長,有效的拉長了傳播時間。

        梯楣燈箱

        梯楣燈箱位于地鐵站廳下站臺電梯和樓梯處上方,規格大小根據每一站電梯或者樓梯處大小為準,是地鐵乘坐必經之地,燈箱正面應對客流,能集中展示品牌信息,視覺沖擊強,關注度高。

        媒體效果:梯楣燈箱正對客流方向,是乘客下站臺必經之處,客流最為集中,乘客關注度高,迫視性強,并且大尺寸畫面,沖擊力強。

        包柱廣告

        包柱廣告是將位于站廳和站臺的柱子包上廣告畫面,多根包柱呈現在進出站廳和在站臺候車的人群之間,迫視性強,品牌表現生動,可以根據品牌特征,做成特定的形狀,增加吸引力。

        北京多聞傳媒是北京地區領先的的全媒體廣告資源平臺,致力于用互聯網技術、思維和模式創新,改造傳統廣告經營方式,為品牌方提供高效、高性價比的廣告傳媒營銷服務和方案,是您營銷推廣的最佳選擇。

            此文關鍵字:地鐵廣告,北京地鐵廣告,地鐵廣告投放,地鐵廣告價格
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