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        多聞傳媒電話
           網站首頁 > 地鐵廣告 > 地鐵屏蔽門貼廣告 >
        地鐵廣告投放優勢和特點
        多聞傳媒 人氣:1426 發布日期:2018-05-28
        地鐵包車廣告

        北京人出行方式有多種,地鐵出行無疑是好評率最高的,它的快速、便捷、舒適、實惠。當你結束一天工作,走進地鐵站,乘扶梯的片刻、開車門的剎那,都常常發現新的地鐵廣告,這種無處不在的小驚喜令軌道時光別有趣味。

        入口處的驚鴻一瞥——梯牌廣告

        地鐵梯牌廣告

        快節奏的都市生活下人們行色匆匆,

        但在一號線各個出口的扶梯處,

        梯牌廣告總能給你驚鴻一瞥

        梯牌是乘客的必經之地

        加上畫面的重復發布,

        有助于目標受眾重復閱讀,加深記憶

        通道里的璀璨 ——十二封燈箱廣告

        地鐵燈箱廣告

        走進地鐵通道,

        最常見的廣告是十二封燈箱,

        一排排色彩斑斕的燈箱在黑暗里亮著光,

        溫暖著人們前行的道路

        也豐富了人們的閱讀

        廣告主在投放12封的燈箱廣告,

        迫不及待乘客死死盯住車門,

        等待它開打的那一瞬,

        1秒、2秒,3秒,

        盡管只有短短數秒,

        人們卻無一例外都注意到了車體上的屏蔽門貼廣告

        地鐵屏蔽門貼廣告

        地鐵屏蔽門貼擁有極強的針對性,獨特的滲透性,獨有的人際傳播效果,主動追蹤、如影相隨是旅客進出列車的唯一通道,注目率高,具有強迫接受之效果,廣告性價比極高,受眾群眾廣,適合大眾商品的推廣。

        觸手可及的宣傳——車內看板廣告

        地鐵看板廣告

        互不相識的人坐在同一個車廂,

        15分鐘的車程,

        我該干些什么?

        翻閱完手機新聞四處張望一下,

        發現手邊的海報內容挺有意思……

        研究者計算發現,

        乘客平均在車廂內停留的時間為30分鐘,

        車內看板在車廂內形成獨特的廣告環境,

        乘客在行程內,

        完全置身其中,

        大多數以2聯裝、3聯裝的形式進行投放,

        對人們造成了不小的視覺沖擊。

        軌行區地鐵隧道廣告

        地鐵隧道廣告

        候車廳的報站表顯示,

        距離下一班地鐵還有4分鐘,

        等待的時間永遠漫長,

        無處安置的目光,

        不自覺地停留在軌行區十二封燈箱廣告上。

        下班了晚餐吃什么?

        工資根本不夠花?

        手機又出問題了,要不要換新的?

        軌行區上的創意廣告喚起了乘客的思緒

        最具創意性的轟動型媒體,

        廣告主可買斷地鐵軌道一側的全部燈箱,

        能創造獨家展示的強勢氛圍哦,

        其產生的震撼效果與尊貴的地位無與倫比。

        注目率高的點睛之筆——地鐵門貼廣告

        地鐵門貼廣告

        隨著甜美的報站音,

        又一趟地鐵準時到達,

        全程接受廣告信息。

        無法錯過的視覺大餐——大型LED電子屏廣告

        地鐵LED屏廣告

        如果把各類型地鐵廣告比作爭相綻放的花

        穩奪花魁的一定是LED大屏

        每當人們路過秋水廣場站的LED大屏,

        都情不自禁地放緩腳步

        循環播放的視頻,

        高清華麗的巨幅畫面,

        給乘客帶來無與倫比的視覺沖擊

        乘客在站臺等待的時間約為3-5分鐘,

        平均在車廂內停留的時間為30分鐘,

        時間長者可能達到1小時。

        作為攔截媒體,

        LED大屏擁有畫面效果動感、受關注度高、

        傳播效果好等優勢,

        更能吸引顧客停留觀賞。

        北京多聞傳媒廣告有限公司是北京地區領先的的全媒體廣告資源平臺,致力于用互聯網技術、思維和模式創新,改造傳統廣告經營方式,為品牌方提供高效、高性價比的廣告傳媒營銷服務和方案,是您營銷推廣的最佳選擇。

            此文關鍵字:北京地鐵廣告,地鐵廣告投放,地鐵廣告
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        北京多聞傳媒廣告有限公司 廣告投放電話:010-57031403
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