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        多聞傳媒電話
        樓宇廣告凸顯的媒介價值
        來源多聞 人氣:623 發布日期:2018-04-27

        仿佛一夜之間,媒體圈的朋友被一種全新的媒體形式“樓宇廣告”刷屏,這種形式的出現扼守了電梯傳播場景中最核心的收視區域,又因其呈現形式有更多延展想象空間,無疑對傳統媒體產生了巨大沖擊。

        樓宇廣告相對于傳統媒體來說,價格比它們便宜,這樣對企業而言,可以節省成本。而且覆蓋率高,但是跟傳統媒體相比較的話,那么這種覆蓋率就顯的小巫見大巫了。樓宇廣告在覆蓋率上有一個優勢就是可以重復地讓受眾接受廣告信息,因為受眾們每天要出入樓宇,有些人要在樓宇內生活、學習、工作,這樣可以加深他們對廣告內容的印象。樓宇廣告并且具有信息發布及時、準確,制作精美,日常維護到位等特點。

        <

        樓宇電梯廣告

        由于城市建設的飛速化發展,使得廣告也變得與時俱進,搭上各種平臺火速發展,而樓宇廣告作為戶外廣告的一種形式包括樓宇戶外超大液晶屏、電梯等候區的樓宇液晶電視、電梯內部的液晶電視與框架廣告等。我們都知道高樓大廈里居住很多人,或者有很多人在里面生活與工作,這些人們都成為了樓宇廣告的對象。

        在哪些樓宇上可以打廣告?

        現在中國樓宇廣告業發達的城市與地區是北京、上海、廣州、深圳等。以上屬于一線城市。在二線城市樓宇廣告業發達的城市與地區是天津、武漢、南京、成都、杭州、重慶、南京、沈陽、大連等。寫字樓、賓館、商場、商住公寓樓、醫院等也可以打樓宇廣告。由此可見,現在樓宇廣告已經在中國最重要的城市群體中生根發芽,并且根深蒂固了。當然,樓宇廣告是跟高樓建筑群密切相關的,離開了高樓大廈,也就沒有樓宇廣告這個概念與這種廣告形式了。

        北京電梯廣告

        樓宇廣告自身擁有的價值

        當我們要坐電樓到十樓甚至于百樓的樓層,這其中的時間段是枯燥無味的與浪費掉的。但是當我們在等待電梯時,電梯門前有液晶視頻廣告,就算我們以前對廣告冷漠或者置之不理,但這時的視頻廣告我們還是會認真地去看一下的,因為等電梯的時候沒有別的事情可以干。當我們進入電梯內這個擁擠的空間時,這時在電梯內有液晶視頻廣告可以觀看,我們會認真地看一下,因為在這時間段,沒有別的事情可以做。雖說等候電梯與乘坐電梯的時間并不長,可能只有幾分鐘或者十幾分鐘,但這時間對于顧客對廣告的印象來說,已經足夠了。這樓宇廣告已經深入消費者的心了。

        <

        樓宇廣告

        發揮多種媒介組合的優勢

        當然,作為企業來講,為產品打廣告無可厚非,但是如果專盯著打某一種形式的廣告卻不可取。如果企業只打樓宇廣告,也不行。要為產品打廣告,必須結合各種媒體一起打廣告。畢竟,樓宇廣告對高樓居民、寫字樓的職員等有效,對高學歷、高收入,消費水平的受眾有效。例如,企業要對一種果汁飲料打廣告,可以既打樓宇廣告、又打電視廣告、報紙期刊、戶外廣告、網絡廣告、地鐵廣告等。通過混合廣告的形式,來克服每種廣告形式的不足,同時,做到優勢互補,增加廣告的覆蓋面,增強對受眾的影響力,從而獲得更多的產品銷售量。

        樓宇廣告相對于傳統媒體來說,價格比它們便宜,這樣對企業而言,可以節省成本。而且覆蓋率高,但是跟傳統媒體相比較的話,那么這種覆蓋率就顯的小巫見大巫了。樓宇廣告在覆蓋率上有一個優勢就是可以重復地讓受眾接受廣告信息,因為受眾們每天要出入樓宇,有些人要在樓宇內生活、學習、工作,這樣可以加深他們對廣告內容的印象。樓宇廣告并且具有信息發布及時、準確,制作精美,日常維護到位等特點。

        由于城市建設的飛速化發展,使得廣告也變得與時俱進,搭上各種平臺火速發展,而樓宇廣告作為戶外廣告的一種形式包括樓宇戶外超大液晶屏、電梯等候區的樓宇液晶電視、電梯內部的液晶電視與框架廣告等。我們都知道高樓大廈里居住很多人,或者有很多人在里面生活與工作,這些人們都成為了樓宇廣告的對象。

        多聞傳媒為全媒體廣告精準營銷平臺,與眾多媒體保持良好密切合作關系,多聞傳媒提供一站式廣告營銷服務,無論您想做哪種類型的廣告,我公司均可滿足你的需求。

            此文關鍵字:北京電梯廣告 樓宇電梯廣告 電梯廣告 廣告
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        多聞傳媒官網
        北京多聞傳媒廣告有限公司 備案號:京ICP備15006595號-1
        地址:東北京市朝陽區雙井橋西優士閣A座 電話:010-57031403
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